Total Fitness


Total Fitness wanted help redefine their brand and product campaigns and, critically, to re-educate the market about the breadth and value of their product.

How I Made It Happen

I spearheaded this new relationship with a campaign to showcase that Total Fitness clubs have more variety of facilities than their competitors – high variety being a key driver of member visit frequency and goal achievement.

Healthy collaboration

I worked a closely in collaboration with the in-house Total Fitness team to produce a suite of collateral designed to tactically hit one of the best times of year for membership activation – be it new or existing customers. This included a suite of online videos to be seeded on social, a collection of digital banners, signage wraps for outdoor and printed flyers. The work also involved a new brand photography shoot and the creation of a new membership booklet to be used beyond the campaign.


  • Concepted the idea
  • Art directed the whole shoot
  • Pre and post art direction on films
  • Art direction on new brand photography shoot
  • Design of campaign supporting comms
All WorkNext