How I Made It Happen
I spearheaded this new relationship with a campaign to showcase that Total Fitness clubs have more variety of facilities than their competitors – high variety being a key driver of member visit frequency and goal achievement.
Healthy collaboration
I worked a closely in collaboration with the in-house Total Fitness team to produce a suite of collateral designed to tactically hit one of the best times of year for membership activation – be it new or existing customers. This included a suite of online videos to be seeded on social, a collection of digital banners, signage wraps for outdoor and printed flyers. The work also involved a new brand photography shoot and the creation of a new membership booklet to be used beyond the campaign.
