Argos

A card for everyone and everything

Argos needed to boost their awareness and offering of their ‘Buy Now, Pay Later’ finance plans of their credit cards through social and in-store communications. They wanted it to feel inclusive to everyone of all financial backgrounds, enabling customers to buy the things they want now and pay for them later from 1,000s of products Argos offer.

How I Made It Happen

To promote the new Argos Card, I was tasked with creating a piece of video content for use online and in-store. I conceived and art directed a revolving white room mechanic which could hero Argos products and highlight the benefits of using their various credit plans.

Snapshot

  • Concepted the campaign
  • Art directed photo shoot
  • Pre and post production art direction
All Work