Best Western

Feel like a kid again

Best Western Hotels wanted to create a massively engaging piece of festive social content in time for Christmas, to increase awareness of Best Western’s core offering of unique and surprising stays.

How I Made It Happen

They say never work with children or animals, but whoever said that didn’t want to create a viral hit. 

With funny animal videos statistically the most shared content online, I concepted a Christmas brand video starring eight pygmy goats, designed to be as disruptive and unexpected as Best Western’s core brand proposition of surprising stays.

The idea was that Best Western Hotel stays are so individual and unique, they make Christmas feel like it did when you were a kid… the baby goat kind.

Art-directing video shoots is challenging at the best of times, but directing chaotic and excitable goats? Madness. But the results were worth it when it achieved over 2 million views within the first three days.


  • Art directed whole shoot of 10 goats running wild around a hotel
  • Concepted the idea
  • Social content and support
  • Directed music and edits
  • Created a viral sensation that had over 1.8million views within the first 3 days
All WorkNext