How I Made It Happen
They say never work with children or animals, but whoever said that didn’t want to create a viral hit.
With funny animal videos statistically the most shared content online, I concepted a Christmas brand video starring eight
pygmy goats, designed to be as disruptive and unexpected as Best Western’s core brand proposition of surprising stays.
The idea was that Best Western Hotel stays are so individual and unique, they make Christmas feel like it did when you were a kid… the baby goat kind.
Art-directing video shoots is challenging at the best of times, but directing chaotic and excitable goats? Madness. But the results were worth it when it achieved over 2 million views within the first three days.