How I Made It Happen
To bring to life the new brand proposition, my idea was to translate it into a customer-friendly feeling. What was the real customer benefit of having immediate access to home heating engineers (the local experts at the ready)? It was that life could keep moving.
Life keeps moving became the central conceit to the whole ad. This was to be illustrated with a woman going for her daily run without a worry in the world, as she knows HomeServe is taking care of her broken boiler.
I needed an instantly recognisable piece of music that would drive the vision and echo the idea. There was no better track than ‘Keep on Running’ by Spencer Davis Group.
