Tommee Tippee

Parent on

The UK’s number one brand for baby feeding accessories discovered that 74% of their customers relied on social media to inform their purchasing decisions. So for their next product campaigns, they asked for online videos that engaged new parents, showcasing the incredible benefits the products bring to parents’ lives.

How I Made It Happen

I concepted and art directed two online films that showcased two new brand products – the Sangenic Nappy Bin and the Perfect Prep Day & Night machine for bottled formula feeding.

It was crucial that the ‘Parent On’ positioning came through with each video – a feeling of parent empowerment from a brand who truly understands them. Not only through words, but the feel of the content and scenario presented.

The videos achieved phenomenal results including over a million views and a significant uplift in sales. 


  • Concepted and art directed every bit of detail on both videos
  • Full pre and post-production
  • Directed edits that were for the global market in several languages
  • Art directed 40 separate set up and shots on the shoot
All WorkNext